Vegan cosmetics have become a real trend in the world of beauty. More and more consumers are turning to products that respect animals and the environment. Discover the figures that explain the growing success of vegan cosmetic brands.

1. Strongly Growing Demand

The demand for vegan products has exploded in recent years. In 2023, the global vegan cosmetics market was estimated to be worth nearly $16 billion and is expected to reach $21 billion by 2025. This growth is fueled by consumers who are increasingly concerned about the ethics and sustainability of the products they use.

2. The Impact of Millennials and Generation Z

Millennials and Gen Z are the main drivers of this trend. More than 73% of consumers in these groups say they are willing to pay more for vegan and eco-friendly products. They are looking for products that not only care for their skin, but also align with their ethical values.

3. Veganism and Social Media

Vegan beauty brands enjoy great visibility on social media. The hashtag #veganbeauty has already been used over 8 million times on Instagram, demonstrating consumer interest in this type of product. Influencers also play a crucial role in promoting vegan beauty, sharing skincare routines and product recommendations with millions of followers.

4. Transparency and Clean Ingredients

Vegan consumers are looking for transparency. One study found that 62% of consumers check ingredients before purchasing beauty products. They favor natural, cruelty-free ingredients that are free of harmful chemicals. This growing demand for “clean” products is pushing brands to reformulate their products to meet these expectations.

5. Increasing Certifications

More and more brands are obtaining vegan certifications to attract this specific clientele. The "Vegan" or "Cruelty-Free" label has become an essential criterion for many consumers. In 2022, more than 2,500 new cosmetic brands were certified vegan, a significant increase compared to previous years.

Conclusion

Statistics clearly show that the vegan beauty market is not just a passing trend, but a profound movement that is redefining the standards of the beauty industry. With rapidly growing demand, social media influence, and an increased desire for transparency, vegan beauty brands are well positioned to continue to thrive in the years to come.